Tactile Stimulation and Consumer Response
نویسندگان
چکیده
منابع مشابه
Tactile Stimulation and Consumer Response
Tactile behavior is a basic communication form as well as an expression of interpersonal involvement. This articie presents three studies offering evidence for the positive role of casual interpersonal touch on consumer behavior. iVIore specifically, it provides initial support for the view that tactile stimulation in various consumer behavior situations enhances the positive feeling for and ev...
متن کاملConsumer Perception of Tactile Packaging
A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch. De...
متن کاملTemporomandibular disorder modifies cortical response to tactile stimulation.
UNLABELLED Individuals with temporomandibular disorder (TMD) suffer from persistent facial pain and exhibit abnormal sensitivity to tactile stimulation. To better understand the pathophysiological mechanisms underlying TMD, we investigated cortical correlates of this abnormal sensitivity to touch. Using functional magnetic resonance imaging (fMRI), we recorded cortical responses evoked by low-f...
متن کاملEffects of Foot Reflexology and Tactile Stimulation on Consciousness and Physiological Indicators of Traumatic Patients
Background: Brain injuries are a major cause of mortality and disability. Sensory stimulation can reduce the complications of brain injuries in the patients. Objectives: To compare the effect of foot reflexology with tactile stimulation of the hand on level of consciousness and physiological indicators in traumatic brain injury (TBI) patients Materials & Methods: 60 TBI patients hospitalize...
متن کاملDirect current stimulation over the human sensorimotor cortex modulates the brain's hemodynamic response to tactile stimulation.
Tactile stimuli produce afferent signals that activate specific regions of the cerebral cortex. Noninvasive transcranial direct current stimulation (tDCS) effectively modulates cortical excitability. We therefore hypothesised that a single session of tDCS targeting the sensory cortices would alter the cortical response to tactile stimuli. This hypothesis was tested with a block-design functiona...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 1992
ISSN: 0093-5301,1537-5277
DOI: 10.1086/209314